DEABEA helps ambitious companies solve their growth challenges: sharper strategy, stronger sales, successful fundraises and teams that deliver. Led by Dylan Bourguignon — founder and former CEO of award-winning insurtech so-sure, and an ex-private equity investor with 20+ years of deal-making behind him.
Every engagement is hands-on and outcome-driven — built on experience of doing it, not just theorising about it.
Clear, actionable strategy that unlocks the next stage of growth — from go-to-market plans to spin-outs and market entries. Honed advising CEOs and boards, and proven as a CEO growing revenue >2x year on year.
Commercial engines that convert: distribution partnerships, pricing, propositions and acquisition channels that pay back. Built distribution deals with neobanks, retailers and proptechs delivering 2x lower payback on acquisition.
From investment story to term sheet. Dylan has sat on both sides of the table — 8 years in private equity and £13m raised as a founder from angels and institutions — so you negotiate from strength.
Organisations built for scale: the right structure, the right people, and a culture that retains talent: Glassdoor rating of 4.7/5 despite major restructuring.
Creating and structuring insurance propositions that win: regulatory compliant and customer-centric product design that delivers superior underwriting results. Strong relationships with UK and European insurers to deliver capacity for MGAs.
Technology across the value chain that puts customers first — not tech for tech's sake. Led the development of digital insurance, patented anti-fraud technology and online claims that customers loved.
Dylan combines the rigour of an investor with the scar tissue of a founder. He spent a decade in private equity evaluating hundreds of companies and executing deals worth up to $1bn. He then spent a decade as entrepreneur redesigning the insurance value chain to restore consumer trust in insurance. Following his exit, he has been bringing his experience to support growing businesses.
“Strategy only matters if it gets executed. I work alongside leadership teams to make the plan happen — because I've had to make it happen myself.”— Dylan Bourguignon, Founder, DEABEA
Recommendations that survive contact with reality, from someone who has run underwriting, finance, claims, compliance and growth — all at once.
Every plan is built to withstand investor scrutiny, with the financial modelling and analytical rigour of 8 years in private equity and a Harvard MBA.
Deals closed with insurers, investors, distributors and suppliers — consistently improving terms by 20% or more. That edge is now on your side.
Tell us about your challenge — strategy, funding, insurance or technology — and we'll tell you, candidly, how we can help.
Get in touch